The Scottish Butcher
Simon Howie has grown rapidly to become one of the UK’s best loved food brands.
Avian have been working with the client group to develop a number of new products. This has resulted in a range of new packaging projects and supporting marketing collateral.
by Blue2 Digital
Avian were asked to develop packaging concept work for a Simon Howie healthy ‘Kids Range’ of products. With a departure from the recognisable brand black and orange, the design style still works in harmony with the Simon Howie core range but with the necessary shelf appeal to parents and children. This is achieved through use of bright colour palette, considered typography and custom illustration.