Blackadders is one of Scotland’s fasting growing law firms. The firm required a stand-out, contemporary brand positioning to match their national ambitions.
The resultant brand refresh completely repositioned the firm with a highly innovative communication style unique to the legal sector in Scotland. Building on the core brand colours of black and yellow we created professional handcrafted ‘origami papercraft’ imagery to cleverly communicate the client’s service propositions.
Avian provides a full agency service to Blackadders to manage the roll-out of a continued marketing programme. The bold, dynamic, graphic approach is anchored by the confident positioning campaign line ‘advantage you’.
Working with world-renowned origami specialist, Mark Bolitho, we crafted a selection of origami sculptures to represent each of Blackadders key service areas. The creation of vivid and unique brand assets provide standout in an industry often depicted in a repetitive manner.