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Avian design iconic identity for The Forth Bridges

With the recent opening of the Queensferry Crossing, we felt it appropriate to highlight our recent brandwork for ‘The Forth Bridges’.

The client was a consortium of AMEY, Forth Bridges Forum and Transport Scotland and our creative brief was to develop a ‘destination’ identity to promote the three Forth Bridges as one entity. The creative brief expressed that within the identity, symbol or marquee, each of the bridges was to have equal visual prominence and as each of the physical bridges have a very different visual impact and appearance, an illustration or graphic style would need to be developed that would work for all structures.

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