Sutherland and Western Isles based Loch Duart have appointed Avian and Blue2 as their new creative and digital partners. The account was won against stiff opposition and strengthens the agency’s portfolio of clients in the Scottish Food & Drink sector.

“This is a huge win for the agency’ said Scott McCallum, ‘and is a real shot in the arm for our creative team. From the moment Loch Duart approached the agency and we were introduced to the client, and tasted the product, we were determined to win this account. It was a magical moment when the client called to advise that they had decided to appoint Avian & Blue2 to take the company’s marketing forward.”

The product – whole, gutted, Scottish Salmon is simply extraordinary and is specified internationally by the world’s leading Chefs, Restaurateurs and Hoteliers.

Avian have been busy learning the business of Salmon farming and have enjoyed several visits to the fish farms in Sutherland. The agency is busy working behind the scenes to creatively reposition and market what is becoming increasing recognised as the world’s best farmed Scottish Salmon.