We are thrilled to unveil a complete rebrand for our parent company, Avian Communications Network as ALTAR Group as we announce significant growth, a host of new client wins and expansion, fueled by the acquisition of a fourth business, Ginger PR.
ALTAR Group owns Avian as well as Blue2 Digital – our web design, development and digital marketing agency; and Kolabo – a digital ventures & research consultancy. The addition of Ginger PR further cements our group’s creative edge and breadth of services.
Ginger PR, founded by Elaine Fleming and with 11 years of trading under its belt, has worked with clients including Peter Vardy, Fasque House, Kintyre Gin and Scottish Dental Care (SDC) Group. During lockdown we have remained busy and managed to secure several significant new business wins from Walkers Shortbread, Bahamas Petroleum Company, The Scottish Gallery & Highland Food Group. With this significant boost in our client base, along with the acquisition of Ginger PR we knew it was the perfect time to rebrand and reposition our group’s offering to better reflect our authority as the leading full-service creative group in Scotland outside of Edinburgh and Glasgow.
The business has flexed to become a truly all-encompassing agency spanning the full design and communications spectrum. The direct result being that we are attracting new client accounts while delivering on a number of new initiatives for our incumbent client roster.
Scott McCallum, moving to become Chief Executive of ALTAR Group, said: “Previously, with three companies under the parent umbrella, we wanted to create a clearer brand and collaborative way of working. The acquisition of Ginger PR provided the ideal opportunity to do so, highlighting our integrated approach and expert know-how of every aspect of building brands and marketing clients, products or services.”
Bringing 20 years communications experience to the Group, Elaine Fleming will retain her position as lead Director within Ginger PR. She said: “Ginger PR has had a long-standing relationship with Avian, working on a number of successful client campaigns together. I am thrilled to be part of the future of ALTAR Group, bringing the Ginger PR team with me to work as a strategic component of their experienced and exceptional workforce delivering dynamic exciting work.”
Located in the iconic former Broughty Ferry Congregational Church where the consultancy has operated from for over 14 years, giving rise to the name of the collective, ALTAR Group has also spent lockdown supporting a number of pro-bono COVID-19 response projects. Most notably a new, sustainable seafood operation, Carisma Seafood, launched in June with a new name, brand and website thanks to ALTAR’s team mobilising to propel the fledgling business to success.
Together, Avian, Blue2, Kolabo and Ginger PR cement an incredibly strong proposition. We are tremendously excited about the impact our combined services provide to the business community, the results we can achieve for our clients and the growth of the ALTAR Group.
(Pictured: Scott McCallum – Chief Executive, ALTAR Group and, Elaine Fleming – Communications Director, Ginger PR)