Based in Scotland, The Duvet Store was established online in 2004 and is today a major force in specialist bedding.
From the outset, the focus of the company been to offer the best possible advice, support and choice to select the correct bedding.
As part of the company growth strategy, Avian worked with The Duvet Store to ensure that the core brand had the professional look and feel required to compete with their competitors. This included an evolution of the existing logo, revised colour palette and subsequent brand application throughout all media.
As part of the brand strategy and ongoing digital development Avian commissioned Malcolm Menzies, a respected lifestyle photographer from London, to overhaul the core product image bank and lifestyle imagery. As part of a team we worked alongside an interior stylist and a specially selected model to provide Art Direction for the shoot to ensure consistency through all imagery.
The use of professional imagery combined with a considered brand approach has helped shape the visual style of The Duvet Store now and for the future.
What we did…
- Brand Development
- Photography (Art Direction)