One of the most recognisable brands in Scotland and the worldwide rugby fraternity, we developed the iconic “rugby ball” brand identity at a time of significant change in the game. Rugby was evolving from an amateur game into a fully professional sport and Murrayfield stadium was being transformed into the magnificent arena that is the home of Scottish rugby.
We created a brand to take the organisation through these dramatic changes. It has remained a powerful symbol for the game in Scotland.
- Brand Strategy
- Brand Development