The Scottish Parliament’s original brand identity was implemented in 1999 with the launch of the Scottish Parliament building. Over the year’s that followed, the integrity of the original identity had been eroded resulting in many versions and manifestations of the original marque being visible on a huge variety of materials.
Avian were engaged by The Scottish Parliament to carry out an audit of all executions of the marque and develop a brand strategy for the refinement and future creative treatment of the device and implement guidelines and controls over its future use.
The resultant project involved the design, production and implementation of a comprehensive brand identity and application manual. Following completion of this significant project Avian has been further engaged in the design of promotional literature and the design and manufacture of both permanent and touring exhibition material.
- Brand Strategy
- Brand Development
- Exhibition Display Graphics