Loved by leading chefs for its extraordinary taste, Loch Duart salmon adorns the menus of the most exclusive restaurants around the world.

Based in the rugged landscape of North West Scotland, Loch Duart farm their extraordinary Scottish salmon in the cold clear waters of Sutherland and the Outer Hebrides. They believe that farming practices and taste are intrinsically linked and design their farming around optimising fish welfare.

After a competitive pitch Avian were appointed to reposition the Loch Duart brand. Now with a fresh visual identity and a stunning bank of imagery and video footage we can truly translate a consistent story of Loch Duart’s extraordinary Scottish Salmon to the world.

What we did…

  • Brand Development
  • Literature
  • Exhibition
  • Photography
  • Video