The Ghana Revenue Authority (GRA) is the Government of Ghana agency responsible for overall oversight of all the taxation in the country.
Avian worked with GRA to modernise their brand style to create a highly usable toolkit that could be utilised across the agency and across the country. It was key that our proposal was contemporary and forward thinking but also simple enough to work in application throughout the abundant media used by the agency.
The creation of a comprehensive brand guidelines document allowed us to define clearly the desired brand application and ensure this was managed internally by fully briefed brand guardians.
What we did…
- Brand Development
- Brand Guidelines