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Design in Action (DiA) was a £5m Art and Humanities Research Council-funded Knowledge Exchange Hub for the Creative Economy. The project also received £400k from Creative Scotland to support SMEs that utilise design as a strategy for innovation, both within and out with the creative economy.

The project began in June 2012 and ended in December 2016. During that time, DiA involved hundreds of businesses in its seminars, workshops, annual Scottish Design Summits and 14 residential Chiasma, and funded 17 design-led businesses, eight of which launched, turning over £3m+ and employing 82 people.

Avian worked with DiA to develop a highly creative and brand led 48 page final report that reflected the work, lessons and knowledge of the initiative. As the report was heavily stat based an exciting typographic and infographic approach was adopted to reflect the key facts and figures.

What we did…

  • Brand Development
  • Literature