DB Group (formerly David Brown Consulting) provide a specialist business utilities procurement service across three main sectors; water, energy and comms. During a period of growth and evolution Avian worked with the DB team to create a new name (DB Group) and with it a supporting brand that would reflect the scale of the business.
Avian worked with DB Group to evolve their brand style to create a flexible brand toolkit that would create consistency and harmonise their visual style. The primary logo and sub brands have been fully considered to allow the company to promote their services both at group level and also as stand alone divisions.
The creation of a comprehensive brand guidelines document allowed us to define clearly the desired brand application and ensure this was managed internally by fully briefed brand guardians.
What we did…
- Brand Development
- Interiors & Signage