The Scottish Energy Forum
Repositioning for a New Age
The Scottish Energy Forum is a national forum for the presentation and discussion of views of all forms of energy. Having been previously known as The Edinburgh and Leith Petroleum Club and then The Scottish Oil Club, Avian were briefed to rename and reposition the organisation to reinvigorate industry engagement.
To support the new name and positioning an energetic and creative brand framework was developed. This allowed The Scottish Energy Forum to move forward to increase engagement with both existing members and more importantly potential new members of a younger demographic.
The new brand style was officially launched, to great acclaim, in front of 960 energy practitioners at the 2020 Inaugural Dinner. An event that was fully event managed by Avian.
