The Forth Bridges
Three bridges spanning three centuries
To commemorate the opening of ‘The Queensferry Crossing’, the third bridge over the River Forth, Avian was approached to create an ‘all inclusive’ brand that would consolidate the identities of the Forth Bridges as a leading Scottish tourist destination.
The biggest challenge facing our design team was how best to represent the vastly differing structures of the three bridges visually. It was paramount the creative solution respected each bridge structure to give equal visual prominence in the resultant graphic device.
The new identity is now used across all public facing digital platforms that deal with the day to day management of the bridge structures. Working together with Blue2 Digital we helped craft a visually attractive and highly functional website used daily by thousands of visitors.
In addition the brand has been implemented on a wide range of promotional material and merchandise.
