Michelin Scotland Innovation Parc
Creating a new future for people, place and planet
MSIP is an ambitious joint venture between Dundee City Council, Michelin and Scottish Enterprise to repurpose the former Dundee Michelin tyre making facility into a world-renowned Innovation Parc.
The initiative required a confident creative positioning to reflect the Parc’s ability to be a world leading hub for global research while influencing and supporting breakthroughs in sustainable mobility and low carbon energy.
Services:
– Brand
– Repositioning
– Marketing
– Film / CGI Animation
The versatile brand identity was applied across a range of promotional merchandise, signage and interiors including a full wrap of a BMW i3 electric car.
To bring life to the offering for a global audience, 3D visualisations and fly-throughs were created to reflect the opportunity and scale presented by this vast 32-hectare site.
