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Loch Duart

Branding Extraordinary Scottish Salmon

Avian was commissioned by Loch Duart to rebrand, reposition, and build global awareness of the company and their product range as providers of Scotland’s premier farmed salmon.

With a reputation built on taste, texture and sustainability and with a customer database of the world’s finest chefs, restaurateurs, hotels and retail outlets the agency set about positioning everything about the company and their product as ‘extraordinary’.


– Brand
– Repositioning
– Packaging
– Exhibition
– Film

Web Development
& Digital Marketing
Blue2 Digital

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Working closely with Loch Duart’s teams in Sutherland, The Outer Hebrides and Montrose, we took time to uncover the passion and care for fish welfare at the very heart of everything they do. Taking inspiration from the beautiful scenery of the North West of Scotland we developed a visual style that payed homage to this through rough textures and patterns. By repositioning the brand using a bold graphic style and confident tone of voice we have elevated the brand reputation globally increasing sales and brand engagement and loyalty from suppliers and leading restauranteurs around the world.