Repositioning Scotland’s leading commercial laundry
Avian have been working with Fishers Services to rebrand and reposition their laundry services proposition across Scotland and the North of England.
Part of K-Bro, North America’s largest laundry group, Fishers were keen to have a bold, confident creative platform to help differentiate them from other laundry providers.
– Brand Development
– Brand Assets
– Signage & Interiors
More recently. Avian have been responsible for the development of a mixed media recruitment campaign to help build employee numbers at laundry plants in Perth, Glasgow and Newcastle. A combination of traditional marketing techniques, combined with highly targeted digital marketing activity, resulted in a hugely successful campaign.
The campaign yielded such impressive results that the strategy and revised creative, has now been implemented across Canada by parent company K-Bro, with similar impressive results.