Fishers Laundry
Repositioning Scotland’s leading commercial laundry
Avian have been working with Fishers Services to rebrand and reposition their laundry services proposition across Scotland and the North of England.
Part of K-Bro, North America’s largest laundry group, Fishers were keen to have a bold, confident creative platform to help differentiate them from other laundry providers.
Services:
– Brand Development
– Brand Assets
– Literature
– Livery
– Signage & Interiors
More recently. Avian have been responsible for the development of a mixed media recruitment campaign to help build employee numbers at laundry plants in Perth, Glasgow and Newcastle. A combination of traditional marketing techniques, combined with highly targeted digital marketing activity, resulted in a hugely successful campaign.
The campaign yielded such impressive results that the strategy and revised creative, has now been implemented across Canada by parent company K-Bro, with similar impressive results.
