Energising an accountancy
EQ Accountants is a modern, energetic accounting practice going through a period of significant growth.
The ambitious practice needed a brand positioning and creative style reflective of their unique dynamic approach within the accountancy sector. Avian developed a repositioning of their brand adopting a colourful and energetic illustration style to position the refreshed brand as modern, approachable and diverse.
by Blue2 Digital
Avian have recently aided EQ in launching a new, specialist tax consultancy service adopting a developed illustration style to help positioning the client team as ‘EQ Taxperts’.
Building on the core EQ brand, we evolved the styling to provide clarity and stand out in what is generally perceived as a traditional and ‘stuffy’ market sector.