Order! Order! Verdant Gin Wins Contract to Supply Gin to the House of Commons
August 21, 2019
The House of Commons has awarded our client Verdant Spirits, the contract to be their sole supplier of a House of Commons Gin with a special edition of their award-winning spirit.
Voted Scottish Gin of the Year at the inaugural Scottish Gin awards, Verdant Dry Gin, crafted in Dundee’s first distillery for almost 200 years, fought off stiff competition from a number of UK national brands.
Verdant won the prestigious tender after scoring top marks in the blind taste test and by wowing judges with their presentation at the Houses of Parliament. Avian worked with the client to develop an entirely new visual treatment and packaging concept marrying the Verdant Spirits and House of Commons branding.
Bespoke boxed packaging was created replacing Verdant’s original graphics with a specially designed House of Commons treatment, with feedback from the House of Commons stating the judges were ‘blown away by the whole package’.
By creating an entirely new label and specialised packaging solely for the House of Commons, Avian retained the integrity of both the Verdant Spirits brand and the historic House of Commons identity, whilst also creating shelf appeal. This balance of both brands in one product really resonated with the judging panel as they recognised the all-out effort to secure this prestigious opportunity.
Avian is currently working with Verdant on a range of new drinks products and marketing initiatives and is looking to build on the success of this fantastic win.