We were commissioned by WL Gore to develop a campaign to promote a range of women’s active jackets that used high-performance Gore-Tex fabrics, produced by leading manufacturers including Berghaus, Haglofs, The North Face, Mountain Equipment and Sprayway.
Campaign collateral included specialist magazine ads, brochures, point-of-sale and display graphics. The campaign was extended with skin-protection themed sales promotion campaigns developed with Crabtree & Evelyn and Molton Brown.
On the back of the success of the women’s active wear campaign, we were also engaged to create an advertising campaign promoting Clarks range of Gore-Tex footwear.
- Sales Promotion